The evolution of Google Organic Search


Google has changed significantly in the last 5 years from a simple crawler using well-trodden natural language processing techniques and proxy metrics to a hungry indexing monster powered by machine learning and the desire to be more human. In his talk Malcolm looks at where we came from to where we are now, how and why Google has had to adapt and how Google handles newer technologies including JavaScript and AMP.

Malcolm Slade

Malcolm has been working in search since 2005, when he joined Epiphany as the first employee / whole SEO department.

His expertise is problem solving which lends itself very well to his role as Head of Technical SEO and keeping Epiphany at the forefront of SEO.

Malcolm likes to think of himself as an “honest approachable nerd”, able to talk equally well to normal people, your nan, wild animals, under 5s and technical nerds like him.

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