Everyone needs a strategy


Business people are constantly being told to be strategic, but what does it even mean? Does it mean we should all become generals? Doug Winter takes us on a tour of strategy from Sun Tzu to Brexit.

Doug Winter

Doug Winter is a Founder and Director of technical agency Isotoma, York.

Doug has always been passionate about what makes the Internet tick. He has been developing web applications since 1996 and has been described as an ‘internet veteran’ by TechCrunch Editor At Large Mike Butcher.

As well as speaking at industry events, Doug provides technical consultancy, software architecture and war stories to Isotoma’s large and complex projects.


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