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As part of an ongoing series where we ask industry professionals what they use to get the job done, we speak to Alicia, Account Director at Intermarketing Agency.
I’m Alicia and I’m an Account Director at Intermarketing Agency. More specifically I’m an Account Director within the retail client services team so I look after the 30-strong team who predominantly work with our global adidas and Reebok clients.
Intermarketing Agency are very proud to have our roots firmly in Headingley where we have been based for 25 years but we now have offices in Amsterdam, London and Sydney too. We’re a creative integrated agency with 130 (at the last count!) staff in Leeds and we were voted the Number 1 Elite Agency (100+ staff) in The Drum’s UK Independent Agencies Census 2016.
With the nature of agencies, my days are very varied and no two are the same. Throw in working from various offices and visiting clients in several countries, my role keeps me on my toes but seeing our creative come to life in retail environments across the world is unbelievably rewarding.
I am going to sound incredibly boring but I have my desktop PC, a Dell laptop and an iPad. For each campaign we produce we use our creative, artwork, digital and production teams who utilise much more hardware, both in terms of quality and quantity, than I do.
Working with several internal teams as well as a range of clients means we use software in different capacities; Microsoft office, Synergist, Google docs, Slack, Hipchat, Spotify, Sonos, Webex, Skype, Dropbox, Buffer, Whatsapp - I think that’s it for the obvious every day ones. Each client uses them in different ways, it’s part of my job to work out what suits that client and their client services team and try to ensure everyone is fully up to speed with the range of services and applications at any given time.
I’m incredibly lucky that I work in beautiful offices in both Leeds and Amsterdam but the dream would be a pinterest worthy office with large desks, lots of hidden storage, fresh flowers, framed images of work we’ve done and as much Yorkshire tea on tap as possible! I feel like this is achievable so my slightly less realistic dream office also includes lots of dogs and a G&T dispenser.
It’s a tough call between my passport and my phone but I think, to my own disappointment, it would be my phone. I don’t quite have ‘nomophobia’ (apparently that’s the fear of being without your mobile phone) but I use it constantly. It’s not only for work purposes but I’m continually told about new apps which make our lives easier and normally make tasks quicker. Social media, recipe “books”, news, weather, music… you name it, I’d turn to my phone to help.